If you are a home service business owner located in Austin, Texas, you need to be marketing your home service business with an Austin SEO company with a proven track record of success. Getting your business in front of the thousands of users searching for your services is more important now than ever as businesses are struggling to stay afloat.
Home Service Marketing
While most business owners in this industry simply rely on word-of-mouth referrals, flyers, or listings in the local paper or directory, a tremendous amount of exposure is possible using various marketing techniques developed by evlos digital, an Austin marketing agency. If someone needs a plumber or an HVAC technician now, it is highly likely that they will search for that service on Google. Whatever appears depends on if you have an online presence any at all.
Do you want to rely only on directories to show your service business or do you want to ensure that what potential customers see is strategically placed there? What would you do if you received over 300 calls in one month and all those calls all led to service jobs or clients? What would that income mean for your business? How much growth would you see if this continuously happens month after month?
What Is A Home Service Business?
Home services are services performed in and around the home, including plumbing, HVAC, lawn mowing, flooring, roofing, cleaning, and even moving services. The list of home services is vast, and there are a lot of businesses competing for the same customers. Homeowners these days are extremely busy and are outsourcing most of their home care needs, especially outdoors.
Traditional services that are almost always outsourced because they require a high level of expertise are HVAC services, plumbing services, roofing services, and flooring services. Owners of these businesses need to reevaluate how they market their businesses and get new customers.
What Is SEO & How Can It Help A Home Service Business
SEO or search engine optimization is the art of infusing any web content with specific keywords or phrases related to your business. This will allow existing and potential customers to find your business when they use those keywords, or similar ones, in search engines.
SEO is an integral part of all digital marketing efforts. In fact, it might be the most important aspect because it is necessary on all digital channels.
As a home service business, your marketing strategy for your products or services, whether for search engine marketing, social media marketing, or content marketing must always be optimized for the various keywords or keyphrases. SEO experts will advise you to implement SEO strategies on every online channel on which your business is present. This is advice you should take.
Targeted SEO – Improve Local SEO For Your Business
Improving your local SEO is crucial to getting your business found by the people who need your services most – local customers. Traditional marketing can be very broad, but with a solid SEO campaign, you can laser-target your audience and show them your content.
Targeted local SEO includes optimizing your keywords for your specific locations. For example, listing your business for Google My Business is a good first step for location optimization. It is a free feature from Google that allows you to list your business information such as the services or products you offer, your address, contact information, service areas, and more. This information is listed in a prime position at the top of the search engine results pages (SERPs).
Examples of targeted keywords for a home service business are:
- HVAC Companies Near Me
- Plumbing Companies Near Me
- Roofing Repair
- Home Inspection Companies in Texas
If you own a business, ensure that you, your advertising agency or marketing company conduct thorough keyword research to maximize results for your search engine optimization (SEO) campaign. Local SEO helps your business to show up to people in your area, so be sure to use location-specific terms as part of your online marketing strategy.
Google Pay-per-click (Google PPC) Ads for Home Service Business
Google PPC Ads are the icing on the cake that is SEO. PPC ads are paid ads that appear at the top of the search engine results pages. They are paid ads and are the first things a user sees when they perform a search. Regardless of the search queries used, if you have a paid Google PPC ad campaign, Google will show your ad first.
This is a great tool to get even greater exposure for your business. Your ad expert or advertising agency can create your Google Ads campaign to ensure it is set up correctly and increase your return on investment.
SEO and Your Business
Home-service business marketing has changed tremendously over the years as the marketing channels have grown. More and more businesses are utilizing the benefits of search engine optimization as part of their marketing services.
evlos digital is the expert at providing SEO services for home services in Austin, Texas. If you are ready to get your business found online, contact us to get started.
